4 Steps to Making the World’s Greatest Media List

Blog Marketing, Internet Marketing, Small Business Marketing, Targeted Traffic — By on January 27, 2013 5:40 pm

Media List Building for Targeted TrafficAlthough there are millions of resources out there on the internet, some of us can find it difficult to compile a list of websites that will benefit our product or service by reaching a relevant audience. Let’s repeat that last phrase again, “RELEVANT AUDIENCE.” Even if you get your product featured on big name websites and blogs, you may not get the traffic that you had imagined because it wasn’t as relative to your product as it should have been. As a matter of fact, some of the smaller websites and blogs that hit your product relevancy dead on may overwhelmingly benefit than some of the big name sites. With that said, here is a list of 4 steps to make a media list that will include all relevant audiences, maximizing your reach.

1. Finding Bloggers Using Google Images. This is an extremely useful step when searching for blogs with high relevancy. There are two great resources to use when gathering images, which is the first step. The first resource is Kickstarter. If you are not familiar with Kickstarter, it is a crowd funding platform used you can launch product ideas. Find 10 Kickstarter projects similar to yours and do the following:

  • Right-click and save 2-3 images from each project onto your desktop
  • Drag and drop each image file from your desktop to the Google Images search bar
  • Review blogs listed under the results page to see which ones are most relevant to your product
  • Start a detailed spreadsheet that contains the URL, name of author and any relevant links to relevant posts by the author

2. Research Competitor Site Traffic on Compete.com. As we have already established, bigger is not always better but it is helpful to know the traffic of these websites. Using Compete.com, add a column to your media list spreadsheet stating the number of unique visitors a month.

3. Identify Relationships on Facebook. You must always utilize your connections because it’s proven that when introduced to someone by a mutual friend your chances are significantly higher of sealing the deal than they are when you are sending e-mails to people that you have no mutual relationships with at all. You don’t have to limit yourself to Facebook either. You can use LinkedIn or BranchOut as well, just to name a couple more with extended networks. Not only can you contact people who you think may know someone who can help but also search for the bloggers names that you have already listed in your spreadsheet and see if you have any mutual relationships. If you do then you have your introduction already plotted out.

4. Discover Each Blogs Reach on Social Media and RSS. You already know how many visitors the sites get on your media list but lets take this one step further and find out how many followers they have on Facebook, Pinterest, Twitter and RSS. You can also add these numbers to your spreadsheet by creating 4 more columns.

With a specific media list organized into an easy to read and easy to follow spreadsheet, this allows you to see which websites and blogs have the most traffic and the most relevancy – the best of both worlds creating the targeted traffic you need. To make things even easier on yourself, you can create a spreadsheet with the columns that we have talked about, include a couple examples and hand this project over to your virtual assistant for completion.

Don’t have any mutual friends with any of the bloggers that you would like to contact? Don’t you worry because we already have this next step covered for you. Check out our last post: Blog Marketing: How to Introduce Your Small Business to Bloggers!

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