Boring Newspaper Advertising Taken to the Next Level

Advertising, Local Marketing, Offline Marketing, Small Business Marketing — By on February 26, 2013 7:35 pm

Whether you are engaging in internet marketing or doing it the old fashion way in a printed newspaper, advertising is advertising at the end of the day and you MUST think out of the box. Some of us probably don’t even glance at printed material anymore but there is a handful of those who do and there always will be.

For those of you who still fancy printed material and are avid readers of the New York Times you probably have already been mesmerized by the sight of this advertisement:

newspaper advertisingAs you can see, the ever so popular HBO series, Game of Thrones, has creatively pulled off a full page overlay of what couldn’t be more fitting, a dragon. The best part about this advertisement is the fact that the New York Times was able to print articles as it would normally print on a full 2-page spread. This is clearly a win-win situation.

It would be interesting to know if the show actually paid for a full page ad or not but this is a genius idea regardless and is a great example of how businesses should think out of the box. You better believe this will be emulated in the near future.

Furthermore, if you are a fan of the HBO series then you will definitely be buying a copy of this and if you aren’t, well you may just be one soon enough after seeing this ad. This can easily be translated to the world of internet marketing as well. Yes, HBO is a popular company but if smaller companies can brainstorm ideas like this, it would work wonders for anyone when dealing with small business marketing. What will your next big marketing concept be?

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