Google Analytics: How to Know What Keywords Drive Traffic to Your Site

Google Analytics, Internet Marketing, Lead Generation, Online Marketing — By on October 10, 2013 11:54 pm

If you are an online marketer, Google Analytics plays a very important part in your day-to-day operation. Recently, Google has openly admitted that they are obfuscating and encrypting data coming from organic Google searches. They are doing this by simply hiding keywords that are driving traffic to your site. Without knowing these keywords, disables our ability to make good decisions when it comes to creating content.

Not following this 100%? Take a look at the following table, which is a typical keyword table inside Google Analytics that appears right under the graph:

google-analytics-keywords

In this example you will see that 399,511 out of 809,876 visits to this particular site from Google are NOT listed with a keyword. We have no idea what keyword brought us this traffic! This gives a marketer absolutely nothing to work with and makes us a little nervous.

Since 2011, Google has been obfuscating and encrypting Google searches more and more which would completely upset all of us if it wasn’t for this workaround we are about to show you. Yes, Google has hidden this important keyword data from Google Analytics, but they didn’t hide it in Google Webmaster Tools. If you haven’t used Webmaster Tools before, all you have to do is go to https://google.com/webmasters/tools/home?hl=en and link your domain. Once that is done, you’ll be able to see the last 30 days of search queries, impressions, clicks and average position on Google’s search results page as shown below:

webmaster-tools-keywords

In order to fully utilize this data, make sure you look at that data monthly to see where your traffic is coming from. You could even take it one step further by setting yourself a calendar reminder every month to download that data since it overwrites itself daily.

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