Best Times to Send Emails to Increase Open Rate

Email Marketing, Internet Marketing, Online Marketing, Small Business Marketing — By on February 15, 2013 12:32 am

From social media campaigns to product launching to sending emails, timing can be everything when it comes to small business marketing. If you ever wondered when the best times are to send an email and increase your chances of open rates, here is the article for you.

GetResponse, a popular email marketing client, analyzed more than 21 million emails sent by its clients during the first quarter of 2012.

Among the findings:

  • 23.63 percent of all emails are opened within the first hour; that number drops off precipitously as the hours tick by
  • Most emails are sent from 6 a.m. to noon; the least amount occur from midnight to 6 AM
  • The hours that see the most click-thrus are 8 AM and 9 AM and 3 PM and 8 PM
  • The hours that see the most opens are 8 AM and 9 AM and 3 PM and 4 PM

The fact that one of the most widely used email marketing software, across the board, gave us this information after analyzing this enormous client base gives these numbers great validity. At the same time it only makes sense if you think about this logically. When are people sitting in traffic on their way home from work? Normally around 5 PM so most of us check our e-mail right before we leave work for any last minute conversations or answers for the day. At 6 PM people are probably ordering pizza which will allow them to check their e-mail for the last time around 8 or 9 PM. With this said, sending emails any later than that will get your very little clicks.

The best times to schedule your email marketing is when people are viewing their inboxes. Again, 8 AM, 9AM, 3PM and 8 PM are the hours that see the most click-thrus so be smart and send your emails at the right time and have your automated emails set to send at the right time. If you are dealing with international customers then you have one more factor to deal with and that is time zones. 9 AM may seem like the perfect time to send out a newsletter but to match local times and time zones all over the world, you need to be aware of the time zone differences.

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